News from
EtcUrban.

£2.5m plans passed for stylish loft living in the heart of Preston

Plans to create Preston’s first loft style apartments in a historic Victorian warehouse in the heart of the city have been approved by planners.

Etc Urban Developments, a property company specialising in original, high-quality city living projects, is now set to start work on the £2.5 million regeneration project that will see the long-derelict building transformed into stylish new homes.

The apartments have been designed by one of the UK’s leading urban residential architects, The Chase, which has created spacious duplex apartments and studios aimed at owner occupiers who want to enjoy the growing city living culture in the North West’s third city.

The warehouse in Guildhall Street was built in around 1897 as a carriage and autocar manufactory by Preston carriage builder James Walmsley & Co. It was converted into a yeast warehouse in the 1920s by the United Yeast Company.

The ambitious city centre apartment plan is being backed by the government’s Growing Places Fund, led in Preston by the Lancashire Enterprise Partnership and a part of the City Deal investment.

The Guildhall Street warehouse development will feature just 20 two bedroom and one bedroom apartments and studios above a street level arcade of commercial space aimed at restaurant and café bar or retail use.

Etc Urban plans to retain as many of the original warehouse features as possible – designing them into each of the apartments, which will go on sale later in 2017.

The team behind Etc Urban, which is based in Preston and London, has wide experience delivering innovative, high-quality city centre residential projects across the UK.

Neil Thornton, director of Etc Urban Developments, said: “With the backing of the Growing Places Fund and full support from Preston Council’s planning team, we can make a start on this exciting project restoring an historic and important commercial building in Preston from the Victorian era back to full use in the 21st century.

“Preston city centre needs the kind of heritage-led residential development that has helped to transform the centres of other Northern cities such as Manchester, Liverpool and Sheffield.

“A city living culture brings people back into the centre to live, work and play has helped to revitalise the day and night-time economies of these cities.

“The intention is for the Guildhall Street warehouse conversion project to act as a catalyst for further regeneration and residential projects, bringing increased vitality to Preston’s city centre.

“We want to be on site as soon as possible and we look forward to working with all our partners to make this first high quality project a big success.”

Etc Urban’s plans will set a benchmark of quality architecture and interior design providing a real sense of space. The commercial space will open up the street to a new café culture ambience and bringing sought-after new homes to the heart of Preston.

Most of the apartments will have west-facing roof terraces. Behind the warehouse are the offices of the newly restored Winckley Square, which has been transformed with a £1.2 million Heritage Lottery Fund facelift.

The warehouse will be homebuyers in Preston’s first opportunity to secure a true loft-style living experience in the heart of the Winckley Square Conservation Area.

The basement will provide secure car-parking for the majority of residents allocated on a ‘first-come-first-sold’ basis to the apartment buyers.

Neil Thornton added: “The 120-year-old warehouse will be sympathetically restored retaining as many original features as possible for both residents and the community to enjoy.

“We are fortunate the building’s first use as a carriage manufactory was later taken over by the United Yeast Company and used for storage, which helped preserve these features for decades.”

The Etc Urban Developments team has 20 years’ experience designing, converting and marketing city centre residential and commercial projects.

The company’s architects, designers and sales and marketing experts have worked on regeneration projects across the UK, including the Northern Quarter and Ancoats in Manchester, Liverpool waterfront, Southbank in London and residential-led regeneration schemes in Leeds, Sheffield, Newcastle and Cardiff.

It has also been involved in projects in London, New York, Tokyo and Berlin.

For more information about Etc Urban Developments and the Guildhall Street project please visit: www.etcurban.co.uk

For residential sales enquiries please contact Anne Haggas at Carter Jonas on 01423 523423, email: newhomes.north@carterjonas.co.uk

City Living, New homes, News, Preston, Regeneration, residential
16.02.17

Prime resi opportunity for Winckley Square in Preston

Etc Urban’s mixed use warehouse project (coloured purple). The red, green & blue buildings have been sold, it’s being reported

Three prime offices next door and adjacent to Etc Urban’s mixed use warehouse project in Preston have found a buyer, according to media sources.

The Lancashire Evening Post is reporting that three publicly-owned buildings in Winckley Square and in Guildhall Street are to be bought by one investor after being put up for sale earlier this year by Lancashire County Council (LCC).

Residential development is being actively encouraged in the Winckley Square Conservation Area, which includes Guildhall Street, where Etc Urban has plans for a historic warehouse conversion into spacious loft-style apartments.

If the three Winckley Square offices are converted into residential, the fear is that they will be developed along a private rental sector (PRS) model effectively excluding home buyers and owner occupiers.

Preston City Council is expected to launch a City Living strategy in 2017 in a bid to steer future city centre residential development in a direction that’s beneficial to Preston, as it bids to create a vibrant, economically successful live/work environment for all.

PRS is gaining significant traction in the UK’s major cities as major investors and hedge funds seek to cash in on the difficulty people, particularly the young, are facing getting on the housing ladder.

The question Preston Council must ask is if PRS is the best practice model to follow for a healthy urban culture to thrive.

City living experts say owner occupation leads to greater individual and collective investment in neighbourhoods. Schemes, such as Etc Urban’s mixed use project, which goes on sale in 2017, will allow home owners first chance to buy into the Preston city living culture rather than rent.

Neil Thornton, director of Etc Urban, says: “First time buyers, urban hipsters, suburban down sizers and the business community all make up a diverse and potentially large market in Preston of home buyers who simply do not want to rent.

“They value lifestyle and location as much as price and will appreciate the opportunity to buy their own city centre apartment, particularly when it is architecturally designed in a historic building.

“The rental market has its place, but we need to see a thriving owner occupier market with well-designed, high quality specification homes. People who invest in their own home also invest in their neighbourhood.”

29.11.16

Historic Preston club to reopen

conservative-club

One of Preston’s grandest buildings is to reopen following another successful regeneration deal in the city.

The ornate 1878 Conservative Club in Guildhall Street, built in the neo Elizabethan style, will once again become a focal point for Preston’s leisure economy.

The club is directly opposite Etc Urban Development’s mixed use warehouse project, which is set to deliver 17 spacious duplex apartments and a cafe, bar, restaurant offer on the ground floor.

Planning permission is being sought for this ambitious £2.5 million scheme, which is the first regeneration project to be announced in Guildhall Street, one of the 10 historic medieval ‘burgage’ streets running north to south from Fishergate, and the start of a city living movement in Preston.

The design standards of Etc Urban’s apartments will be a game-changer in Preston setting a high standard for other residential developers to follow. The large loft-style homes will be aimed at owner occupiers rather than the rental market and will be launched for sale in 2017.

All the two-bedroom homes and most of the other apartments will be available to buy with secure underground parking in the warehouse basement.

The 1877-78 Conservative Club was designed by by Garlick, Park & Sykes in free neo-Elizabethan style with red brick in Flemish bond, with sandstone dressings, some applied half-timbering and pargetting and a slate roof.

It has been bought by the R Group, a hotel company that owns The Villa at Wrea Green and a country house hotel in Levens near the Lake District National Park. Plans for the building, which has a casino licence but has been empty since 2011, could include a restaurant and bar.

Top floor bar in the Conservative Club

Etc Urban’s warehouse, the Union Carriage Works, was a late Victorian-era carriage and auto-car manufactory that opened in 1897. It came after the stylish Conservative Club was built and perhaps a carriage works was a useful addition to Guildhall Street as horse and carriages would certainly have been frequent modes of transport serving the club.

Neil Thornton, director of Etc Urban, says: “Historically, Guildhall Street was important in Victorian and Edwardian Preston. Several gentlemen’s clubs were springing up in and around Winckley Square, The Literary and Philosophical Institution and the Winckley Club were two, as the area established itself as the business and high-end residential address of Preston.

“Our intention is to bring back high-end residential to the street, but with modern, urban city living as the model – a success story in London, Manchester, Liverpool and other major UK cities.

“The reopening of such a lovely and architecturally important building opposite the warehouse will help to bring life and character back to Guildhall Street.

“We look forward to working with the new owners to revive the street in the same way Fishergate has been transformed thanks to funding from City Deal.”

Architecture, City Living, News, Preston, Regeneration, residential
21.11.16

Latest media coverage of Preston’s first loft-style city living project

insider-newsthe-business-desk

lancashire-evening-postbusiness-daily

blog-preston

place-north-west

 

 

 

Plans have been unveiled to create Preston’s first loft style apartments in a £2.5 million regeneration project that will transform an empty Victorian warehouse in the heart of the city into stylish new homes.

The apartments have been designed by one of the UK’s leading urban residential architects and are being delivered by Etc Urban Developments, a new property company specialising in original, high-quality city living projects.

And the North West media all published the full story on their news websites and in the papers and magazines bringing the significant residential project to thousands of readers on and offline:

lancashire-evening-post-16-11-16

This was a result of our PR company Thornton Media’s expert team of property writers liaising closely with the local media to ensure the unveiling was covered to maximum effect.

Homes go on sale in 2017

The Guildhall Street warehouse development will feature just 17 two bedroom and one bedroom apartments and studios above a street level arcade of commercial space aimed at restaurant and café bar or retail use.

The idea is to retain as many of the original warehouse features as possible – designing them into each of the apartments.

Detailed plans have been submitted to Preston City Council and if approved construction will begin immediately, with the homes set to go on the market early next year.

The team behind Etc Urban Developments, which is based in Preston and London, has wide experience delivering innovative, high-quality city centre residential projects across the UK.

Neil Thornton, director of Etc Urban Developments, said: “Our plan is to restore this building back to its original appearance bringing an historic and important commercial building in Preston from the Victorian era back to full use in the 21st century.

“We believe Preston city centre needs the kind of historic residential development that has helped to transform the centres of other Northern cities such as Manchester, Liverpool and Sheffield.

“Bringing people back into the centre to live, work and play has helped to revitalise the day and night-time economies of these cities.

“The intention is for this warehouse conversion project to act as a catalyst for further regeneration and residential projects, bringing increased vitality to Preston’s city centre.”

 

 

 

Media, New homes, News, PR, Preston, Regeneration
18.11.16

£2.5m plans unveiled for stylish loft living in the heart of Preston

guildhall-street-warehouse-project

Plans have been unveiled to create Preston’s first loft style apartments in a £2.5 million regeneration project that will transform an empty Victorian warehouse in the heart of the city into stylish new homes.

The apartments have been designed by one of the UK’s leading urban residential architects and are being delivered by Etc Urban Developments, a new property company specialising in original, high-quality city living projects.

The spacious duplex apartments will be created in a former carriage manufactory, which was built in Guildhall Street in the 1890s and was converted into a yeast warehouse in the 1920s.

The innovative city centre apartment plan is being backed by the government’s Growing Places Fund, led in Preston by the Lancashire Enterprise Partnership and is part of the City Deal investment.

The Guildhall Street warehouse development will feature just 17 two bedroom and one bedroom apartments and studios above a street level arcade of commercial space aimed at restaurant and café bar or retail use.

The idea is to retain as many of the original warehouse features as possible – designing them into each of the apartments.

Detailed plans have been submitted to Preston City Council and if approved construction will begin immediately, with the homes set to go on the market early next year.

The team behind Etc Urban Developments, which is based in Preston and London, has wide experience delivering innovative, high-quality city centre residential projects across the UK.

Neil Thornton, director of Etc Urban Developments, said: “Our plan is to restore this building back to its original appearance bringing an historic and important commercial building in Preston from the Victorian era back to full use in the 21st century.

“We believe Preston city centre needs the kind of historic residential development that has helped to transform the centres of other Northern cities such as Manchester, Liverpool and Sheffield.

“Bringing people back into the centre to live, work and play has helped to revitalise the day and night-time economies of these cities.

“The intention is for this warehouse conversion project to act as a catalyst for further regeneration and residential projects, bringing increased vitality to Preston’s city centre.”

He added: “Our aim is to deliver the first residential warehouse scheme in Preston city centre, to set a benchmark of quality architecture and interior design and provide a real sense of space.”

The building’s exterior will be refurbished to its original red brick appearance opening up the street to a new café culture ambience and bringing sought-after new homes to the heart of Preston.

Most of the apartments will have west-facing roof terraces. Behind the warehouse are the offices of the newly restored Winckley Square, which is getting a £1.2 million Heritage Lottery Fund facelift.

It will be homebuyers in Preston’s first opportunity to secure a true loft-style living experience in the heart of the Winckley Square Conservation Area.

The basement will provide secure car-parking for the majority of residents allocated on a ‘first-come-first-sold’ basis to the apartment buyers.

Neil Thornton added: “The 120-year-old warehouse will be sympathetically restored retaining as many original features as possible for both residents and the community to enjoy.

“We are fortunate the building’s first use as a carriage manufactory was later taken over by the United Yeast Company and used for storage, which helped preserve these features for decades.”

The Etc Urban Developments team has 20 years’ experience designing, converting and marketing city centre residential and commercial projects.

The company’s architects, designers and sales and marketing experts have worked on regeneration projects across the UK, including the Northern Quarter and Ancoats in Manchester, Liverpool waterfront, Southbank in London and residential-led regeneration schemes in Leeds, Sheffield, Newcastle and Cardiff.

It has also been involved in loft living style projects in London, New York, Tokyo and Berlin.

Architecture, City Living, residential
02.11.16